Skill&Music, owned by Paolo Cairoli and Firmina Adorno, has been active for more than ten years as both a communications agency and a press office, operating nationally and internationally. Its team is made up of seasoned professionals, all with specialist training in music and journalism, distinguished by strong organisational and strategic skills, extensive and in-depth experience in the worlds of music, opera, and media, and a smart curiosity about the interplay between traditional and new media.

The agency works with artists such as Daniele Gatti, Lang Lang, Daniela Barcellona, Damiano Michieletto, and Carlo Vistoli, among many others, as well as with music institutions including the Fondazione Arena di Verona, the Fondazione Teatro Comunale di Bologna, the Wexford Opera Festival in Ireland, the Monteverdi Festival in Cremona, and the contemporary music publisher SZ Sugar.

Founded and led by Martin Coulon, the Paris-based Acte 4 is an independent French agency specialising in press relations and communications within the cultural sector, with particular expertise in classical music, opera and major artistic events.

Martin Coulon founded Acte 4 in 2022 after working for many years as Press Officer at the Théâtre du Châtelet and the Opéra national de Paris – two institutions in which he gained extensive experience and in-depth knowledge of both French and international media.

He supports leading institutions and internationally renowned artists in strengthening their media presence. His roster of current PR clients features distinguished artists and institutions, including the Opéra de Lyon, singers Lea Desandre, Pretty Yende, Julie Fuchs, Marine Chagnon, Pene Pati, violinist Liya Petrova, the Jupiter ensemble conducted by Thomas Dunford, the Grandes Voix concert series, as well as festivals like the Arena di Verona Opera Festival, the Ravel Festival (conducted by Bertrand Chamayou), La Musikfest (at the Philharmonie de Paris, conducted by Alexandre Kantorow and Liya Petrova).

She was for ten years Marketing Director of the London Philharmonic Orchestra. Not only was she the first woman to be appointed to the Board of a London orchestra but also the first to write a business plan for a UK arts organisation. She set up her own consultancy, advising many of the world’s leading orchestras and conductors, before joining M&C Saatchi to open their Arts division which she led for over twenty years. Judy Grahame Arts continues to offer bespoke marketing and PR to carefully selected clients.

Trained as a pianist at the Bard College Conservatory of Music under Peter Serkin, Matti Raekallio, and Benjamin Hochman, Annie Jeong began her career in public relations at the Seoul Philharmonic Orchestra. She later served as Head of Public Relations at Vincero, leading campaigns for world-renowned orchestras such as the Berliner Philharmoniker and the Symphonieorchester des Bayerischen Rundfunks.

As the founder of ATEMPO Company, she is dedicated to curating and promoting performances that preserve the timeless essence of classical music—restoring its natural pace and depth, empowering artists to express their authentic voice, and offering audiences a more profound experience.

Working on global cultural platforms, Eric Latzky is a leading figure in strategy and communications in the worlds of arts and ideas, media, funding support, and cultural diplomacy.  

From 2000-2012, he served as head of communications of the New York Philharmonic, transforming an analog public relations department into a full service digital communications practice. He played a major role in the realization of the Philharmonic’s historic 2008 concert in Pyongyang, North Korea, where he established the framework for live satellite communications for an unprecedented international media corps. 

In 2013, he formed Eric Latzky Culture Communications NY – ELCCNY – to create communications strategies for artists and organizations in orchestral music, art / museums, architecture and historic preservation.  A writer and essayist, he has lived in Paris and Los Angeles, and lives in his native New York, in Greenwich Village.

Greta Shelley has worked at the Mexican Ministry of Foreign Affairs and at Kissinger McLarty Associates in Washington, DC. She has also worked in public relations for opera singers at Michael Storrs Music; consulting at Zimat Consultores; and Trade and Investment Counsellor at ProMéxico based in Switzerland and covering several countries in Central and Eastern Europe.

She has many years of experience in communication and has managed accounts for clients including The Body Shop, HP, Honeywell, Infosys, Huawei, Museo Amparo, MUAC, Amafore, Christian Louboutin, General Motors, London School of Economics, the Orchestra of the Americas, The Dallas Opera, the British composer and conductor Alex Prior and his Salomé recording project, singers such as Javier Camarena,  David Lomelí, Rebeca lvera, Javier Camarena, Nadine Sierra, Bryn Terfel, as well as the Orquesta Sinfónica de Minería.