International Alliance –
public relations in music and the arts
An International Alliance
Our international Alliance of independent PR and communications colleagues are seasoned experts with a particular focus on music, culture, and the performing arts. We work closely with leading artists, orchestras, festivals, and cultural organisations to shape and strengthen their public profile and media visibility, both at home and around the world.
What’s new
Our principle of collaboration is inspired by the cooperative structure between general and regional management: overall PR strategy is developed jointly with clients at the home base, while trusted partners in other regions implement and adapt campaigns locally. A project originating in Munich can thus benefit from on-the-ground representation in London, Paris, New York, Seoul, and beyond.
With a founding team based in Munich, Basel, and Vienna, and an international network of established PR partners, the PR Alliance combines flexibility, global reach, and trusted reliability.
Our Approach
We create long-term, individual communication strategies and PR campaigns – responsive to the dynamics of an ever-evolving media landscape.
Our approach is personal, pragmatic, and collaborative. In close cooperation with our clients, artist management, record labels, institutions, and presenters, we are deeply connected in the global world of media, music, and the arts.
Evolving promotional needs
We understand that every client comes with individual and evolving promotional needs.
Our PR Alliance, a team of experts in media relations, digital communications, and strategic planning, works thoroughly, carefully and collaboratively to meet promotional needs and create individual solutions. From city to city and country to country. From long-term reputation building to international PR campaigns. From press and media relations to digital storytelling and development.
The Team of Founders and International Partners
Founded in a collaborative spirit by Anja Rauschardt (Munich), Kathrin Hauser-Schmolck (Munich and Basel), and Jacqueline Haberl (Vienna), the Alliance unites experienced PR professionals who share one common goal: to combine local expertise with global reach in order to create strong international visibility for artists, orchestras, festivals, and cultural events.
While the founding members are based in the German-speaking countries, the growing Alliance already includes partners in France, Spain, Italy, the United Kingdom, the United States, Korea, and Mexico – and continues to expand.
